pop clique

February 2010/
February 2011


Develop a poster design sticking to the classic pop clique brand guidelines (from the identity we created a year before).
Friday the 11th February marks the house music event's 1st birthday at Falmouth's Watermans bar.


Four designs create the 1st birthday poster series. Taking the cyan & magenta triangles and the yellow circle from the brand's marque, I created pop clique confetti and then Fuzz and I went a bit mental in the photographic suite, I threw the conffeti around the room as he captured the shots. The information graphic 'device' as I'm calling it appears on four different photographic backgrounds, either in the bottom left or bottom right corner.

Photography: Richard Fussey

Poster series